Insights

For centuries, whisky has been celebrated as a drink to savour, a glass shared with friends, a marker of special occasions. But in recent years, it has become something more: an investment class in its own right. Rare bottles and vintage casks now sell for six-figure sums, and investors are increasingly treating whisky as seriously as fine art, classic cars, or Bordeaux wine.

From dram to asset

The shift didn’t happen overnight. In the 1960s and 70s, wealthy individuals began quietly purchasing casks for private enjoyment. By the 1990s, collectors were turning their attention to bottles from distilleries that had long since closed, like Brora or Port Ellen. When Japanese whiskies such as Hanyu and Yamazaki burst onto the scene in the early 2000s, the market began to take global shape.

Fast forward to today, and whisky has fully crossed into investment territory. Dedicated auction houses run specialist sales, investment funds now offer whisky portfolios, and global indices track the market’s performance. In the past decade alone, whisky prices have grown at rates of 15–20% annually, putting the market’s global value at around £10 billion.

What drives value

Like any alternative asset, whisky’s value depends on scarcity, quality, and story. Some of the most important drivers are:

• Closed distilleries. Bottles from Port Ellen or Brora, long since shuttered, command extraordinary premiums.
• Age and maturity. The longer the whisky rests in cask, the rarer and more valuable it becomes.
• Critical acclaim. Glowing reviews from respected publications can elevate bottles into collector territory.
• Packaging and provenance. Original boxes, intact labels, and certificates make a tangible difference to value.

Global tastes, global markets

One of the most fascinating aspects of whisky investment is how preferences vary across the world:

• Scotland. Macallan continues to set records, while Islay’s peated whiskies inspire cult-like devotion.
• Japan. Yamazaki and Hanyu dominate headlines, with boutique producers like Chichibu becoming instant collector favourites.
• Emerging regions. From American bourbon to Irish single pot stills, and newer entrants in Taiwan, India and Australia, global expansion is fuelling new opportunities.

How whisky performs

The numbers speak volumes. The Rare Whisky Icon Index has risen nearly 500% since 2008, outperforming the FTSE 100, fine wine, and even classic cars. Japanese whisky has been the standout, showing almost 600% growth over the same period. Importantly, whisky’s correlation with traditional assets is low, making it a powerful tool for diversification.

Of course, performance has not been without bumps. During the 2008 financial crisis and again in the early months of the COVID-19 pandemic, prices dipped. But both times the market recovered swiftly, reinforcing whisky’s reputation for resilience.

More than a drink

What makes whisky unique as an investment is that it combines craftsmanship, heritage, and culture in a way few assets can. Each bottle tells a story of a place, a distillery, sometimes even a single cask and collectors aren’t just buying liquid in a glass, but a piece of history.

The water of life has always carried meaning. Today, it carries financial weight too. For those willing to look beyond traditional assets, whisky may prove not just a pleasure to drink, but a portfolio’s secret ingredient.

Get in touch for help and advice

If you have any concerns or queries on your insurance cover please don’t hesitate to speak to us.
You can call any of the team on 0203 002 9859 or email pcl@jameshallam.co.uk

When Sotheby’s sold Jane Birkin’s own Hermès Birkin bag in 2025, it wasn’t just another high-profile auction. It was history. The original Birkin bag achieved a record-breaking £1.8 million. For collectors, it was the ultimate symbol of fashion crossing the line from accessory to blue-chip asset.

A bag born from chance

The Birkin’s origin story is one of those rare fashion legends that feels almost too good to be true. In 1983, Jane Birkin found herself on a flight from Paris to London, seated next to Jean-Louis Dumas, then CEO of Hermès. Frustrated with her handbag’s lack of practicality, she confessed her wish for something more functional yet elegant. Dumas listened. Within a year, the Birkin was born.

That first version was a 35cm bag, crafted in natural leather with palladium hardware, its spacious interior making it as useful as it was beautiful. Jane carried it everywhere — to film premieres, markets, even on casual errands. Over time it developed the patina and wear that only comes from a life truly lived, making it even more fascinating to collectors.

From utility to investment

What started as a practical handbag evolved into the most coveted accessory in the world. Hermès played a key role in shaping its mystique. By limiting production, training only select artisans, and allowing only a handful of clients access each year, the Birkin became synonymous with exclusivity. Waiting lists stretched for years.

Celebrity culture amplified the allure. Victoria Beckham famously built a collection of over 100 Birkins, while Kim Kardashian’s posts showcasing rare versions reached millions. The bag became a fixture in popular culture, appearing on red carpets and even scripted into “Sex and the City.”

But beyond the glamour, the numbers speak for themselves. Studies have shown Birkins appreciating at an average annual rate of more than 12% – outperforming gold, stocks, and fine art at times. Rare models, especially those in exotic leathers or unusual colours, have sold for hundreds of thousands of pounds.

What drives value

Not every Birkin is destined for seven figures. Professional valuers look at a mix of factors:

• Size – the smaller 25cm models often command the highest premiums.
• Leather – cocodile, ostrich, and alligator add significant multiples to value.
• Colour – neutrals like black and tan are highly liquid, while rare shades such as Rose Tyrien carry hefty premiums.
• Condition – a store-fresh Birkin can fetch double one with heavy wear.

The no.1 sale – a market milestone

When Jane Birkin’s own bag came to auction, it was always going to draw attention. Provenance matters in luxury, and this was the genesis piece of an entire collecting category. Estimated at £800,000 – £1.2 million, it soared to £1.8 million after a tense 12-minute bidding war with international buyers on the line.

For the market, the sale did more than set a record. It validated what collectors and investors already knew: the Birkin is not just a handbag, it is an asset class.

Looking ahead

The Birkin market continues to evolve, shaped by:

• New generations of collectors, particularly Millennials and Gen Z, who view Birkins as investments first.
• Digital innovation, from blockchain certificates to AI-driven valuation platforms.
• Global demand, with Asia and the Middle East emerging as particularly influential markets.

Jane Birkin’s £1.8 million sale proved the handbag’s dual role as cultural icon and financial instrument. For discerning collectors, the real question now isn’t whether a Birkin is worth investing in – it’s how it fits into the portfolio of the future.

Get in touch for help and advice

If you have any concerns or queries on your insurance cover please don’t hesitate to speak to us.
You can call any of the team on 0203 002 9859 or email pcl@jameshallam.co.uk

When life takes an unexpected turn, the true test of your insurance is not in the policy – it is in the claims service that stands behind it. At James Hallam Private Clients, claims handling is not outsourced or left as an afterthought. Our in-house team is built into the very heart of what we do, making up around 10% of our workforce. That is a scale and level of specialism that sets us apart from brokers without a dedicated claims function.

A specialist claims function built around you

• Not an add-on: Our claims team is a core part of our model, not an optional extra.
• Deep insurer relationships: Decades of collective experience and direct contacts with senior underwriters mean we can escalate matters quickly.
• True partnership with brokers: Your Private Client Executive can focus on placing and protecting your cover, knowing we will stand shoulder to shoulder with you when things go wrong.

Working hand in hand with our brokers

Our claims team does not just manage paperwork – we partner directly with our Private Client brokers to secure the best outcomes.

Take a recent high-value loss (anonymised here). The claim was complicated by a late notification, which could easily have prejudiced the insurer’s position. Our claims team maintained regular contact with the client, ‘fighting their corner’. We managed to increase the settlement offer on one significant item and continue to press on another. Crucially, we worked with the placing broker – who leveraged their underwriter relationships – to push for a better overall settlement. That seamless collaboration is only possible when your broker has a dedicated, specialist claims team working side-by-side.

The breadth of claims we manage

From a collapsed drain claim settled at just £172 to major storm-related water ingress exceeding £125,000, through to fires, jewellery thefts, and liability incidents, the Private Clients claims team at James Hallam is trusted to manage a uniquely varied portfolio. Each case, large or small, gets the same meticulous attention.

Why a dedicated claims function matters

Many brokers stop at placing cover and simply pass claims back to the insurer. At James Hallam, we know that is where clients need us most. Our dedicated Private Client Claims Team offers a true in-house advocacy service, making the difference between a frustrating process and a positive resolution.

Here is how that plays out in practice:

• Faster turnaround: we do not sit back and wait for updates. Our handlers pick up the phone to loss adjusters and underwriters, pushing for action when claims risk stalling.
• Clear communication – insurance jargon can feel impenetrable. We break down exclusions, limits, and technical wording into plain English.
• Evidence collation & preparation- clients often do not know what level of detail insurers require. We step in to gather valuations, photos, invoices and timelines, formatting them into professional evidence packs and where possible fielding questions and requests without having to trouble the client. In a six-figure jewellery theft, this preparation meant the loss adjuster could validate the claim quickly, avoiding weeks of back-and-forth.
• Shielding clients in liability claims – when third parties are involved, clients can feel vulnerable. Our team guides in the appropriate responses and communications to third parties, liaising with solicitors, and protecting our clients from direct confrontation.
• Uninsured loss recovery – if a loss which is not your fault falls within your excess, we can help you in preparing and presenting a claim to the responsible party.
• Leveraging broker-insurer relationships – that is how we have increased settlement offers, persuaded insurers to accept client-preferred suppliers, and turned ‘no’ into ‘yes’.
• Personal advocacy, every step – we are relentless advocates, ensuring our clients feel supported and never alone during the claims process.

Meet the team behind the advocacy

The team combines technical expertise with empathy and persistence, ensuring clients feel supported at every stage.

Savannah Armitage, Team Leader (Ipswich): Chartered Insurance Institute and BDMA qualified, Savannah is the principal handler for Private Client claims. With extensive experience across liability, property and motor, she has managed major losses involving high-value property, artwork, jewellery and international assets.

Jenna Warman (London): Based close to our London Private Client team, Jenna brings extensive property loss expertise and London Market experience, with a strong advocacy background in negotiating with insurers and loss adjusters.

Amelia Collings (Ipswich): The first of our in-house Claims Academy, she is progressing along the CILA route. Despite her early career stage, she has already delivered fantastic results for clients, including securing significantly enhanced settlements.

Real success stories – how we add value

We see a huge range of claims – from lost jewellery items to major fire and storm damage losses, through to complex liability disputes.

• High-value jewellery theft: A client’s collection worth six figures was stolen in a targeted burglary. By coordinating valuations, pushing for recognition of sentimental value and ensuring their chosen jeweller was accepted by insurers, we secured a settlement of over £109,000 paid directly to their preferred supplier.
• Bracelet loss: An insurer initially proposed £8,000 based on valuation. We fought for market comparable, obtained a specialist quote, and secured a cash settlement of £18,900 – more than double the starting offer.
• International property fire: When a dehumidifier caused fire and smoke damage abroad, we worked across markets and jurisdictions to keep the claim moving. We coordinated with overseas adjusters, chased building insurers, and pushed through delays until a £46,000+ settlement was agreed.
• Third-party liability: A gate collapsed onto a passing vehicle, exposing our client to a potential liability claim. We immediately stepped in to shield the client from direct correspondence, took control of communications with the injured party’s representatives, and ensured liability was properly investigated and defended.

That is the James Hallam difference – dedicated claims specialists, embedded within Private Clients, ensuring our brokers can focus on what they do best while our clients receive the very best in claims advocacy.

When we think of risks to our home we may think of fire, flood, or theft. Yet one of the most overlooked threats comes from something much smaller but no less damaging: pests. From mice chewing through wiring in heritage properties to wood-boring insects weakening period timber beams, infestations can cause significant financial, health, and reputational harm if they aren’t dealt with quickly.

In this article we look at why pest prevention matters for your valuable assets, the signs to watch for, and the practical steps you can take to keep your property safe, pest-free, and protected.

Or you can view our brochure on here: Pest Prevention and Protection.

The hidden costs of pests in properties

It is easy to underestimate how much impact a few pests can have on your property, but once they have made themselves at home, the costs can mount quickly and reach substantial sums. Rats and mice gnaw electrical wiring raising fire risks that could result in losses of hundreds of thousands of pounds, while woodworm and other beetles can weaken original timber floors, period furniture, and heritage building elements worth significant amounts. Beyond structural concerns, rodents spread diseases like leptospirosis, cockroaches are linked to asthma and allergies, and even bedbugs and fleas can trigger secondary infections that create health risks for occupants.

Why winter is a critical season for premium properties

Although pests can appear year-round, autumn and winter bring extra risks. As temperatures fall, rodents, spiders, and insects seek warmth indoors. Lofts, garages, and wall cavities make perfect shelters.

For owners of country houses and estates, this means being extra vigilant when the cold sets in. Seal gaps, store food securely, and keep clutter to a minimum. For landlords, seasonal inspections or even a professional pest control contract, are well worth the investment to protect valuable assets.

Pest problems signs in your property

Here are some of the most common signs to look out for:

• Bees ans wasps: increased number of bees and wasps in a specific area, visible entry points such as holes or cracks in structures, and the presence of buzzing sounds.
• Rodents: droppings in cupboards, gnawed food packaging, scratching at night.
• Insects: trails of ants in kitchens, clusters of small holes in timber, or moth damage to fabrics and furnishings.
• Spiders and silverfish: usually found in damp or undisturbed areas like lofts, wine cellars, or basements.
• Moths: tiny holes in clothing, textiles, or carpets, often with webbing or larvae nearby.

Make it a habit to check storage areas, lofts, and less-used corners regularly, especially in winter. For larger properties or multiple holdings, consider professional inspection services.

Proactive steps to reduce your risk

• Seal entry points: block gaps around doors, windows, pipes, and rooflines – particularly important in period properties with traditional construction methods.
• Stay clean and tidy: store food in sealed containers, clear up crumbs quickly, and take rubbish out regularly.
• Control moisture: pests love damp conditions – fix leaks and use dehumidifiers in basements, wine cellars, and period buildings prone to moisture issues.
• Schedule regular checks: keep an eye on lofts, garages, cellars, and outbuildings. For multiple properties, consider systematic inspection schedules.
• Call in the experts: for serious infestations, a professional pest control service with experience in high-end properties is the safest solution.

Taking action now to protect your home

Pest prevention can make a significant difference to your safety, finances, and peace of mind. A clean, pest-free home is healthier, easier to insure, and more enjoyable to live in – while maintaining its value.

By staying proactive – sealing gaps, keeping food secure, reducing clutter, and scheduling inspections – you will be protecting your home from avoidable risks.

Get in touch for help and advice

If you have any concerns or queries on your insurance cover please don’t hesitate to speak to us.
You can call any of the team on 0203 002 9859 or email pcl@jameshallam.co.uk

When most people think about wealth, they picture property portfolios, fine art collections, or perhaps a cellar of rare wines. Increasingly, however, another category is stepping into the spotlight: wardrobes. Clothing, shoes, and handbags are no longer just expressions of taste, they are significant financial assets. Yet, despite their rising values, many clients remain underinsured, leaving themselves vulnerable in the event of a total loss.

Fashion as an investment class

The idea of clothes and accessories as investments may once have sounded frivolous. Today, it’s anything but. The global luxury resale market is booming, valued at around $32 billion in 2022 and set to be worth more than $52 billion by 2026. Platforms like Vestiaire Collective and The RealReal have normalised buying and selling designer goods, while a new generation views luxury fashion not as a depreciating indulgence, but as an appreciating asset.

Handbags are among the most striking examples of this shift. A Hermès Birkin, once bought and tucked away in a wardrobe, can now command several multiples of its original purchase price. Chanel’s Classic Flap has surged in value over the past decade, while Dior’s couture ensembles and rare McQueen pieces frequently achieve six-figure sums at auction. Even sneakers, once dismissed as everyday wear, have crossed firmly into the category of collectible assets, with certain limited editions fetching thousands of pounds.

This transformation has changed how wardrobes should be viewed: not merely as personal effects, but as collections that, in financial terms, can rival wine cellars or art portfolios.

Why underinsurance is so common

Common issues include:

• Outdated valuations – Many policies still record items at their purchase price rather than today’s market value. A pair of designer shoes or a handbag bought for £5,000 a few years ago might be worth double or triple that now, yet the insurance schedule has not kept pace.
• Caps on personal effects – Home insurance contents policies will have a set limit of cover for clothing and accessories and will include an individual item limit. This cover may be inadequate for wardrobes containing multiple handbags, couture, or luxury shoe collections.
• Limited portability. Many policies restrict cover once an item leaves the home, yet luxury fashion is meant to be worn, at events, on travels, even on loan.
• Lack of specialist expertise – General contents policies are not designed with fashion in mind, and without accurate, independent valuations, insurers may rely on incomplete or outdated information. This can lead to settlements that fall far short of the true replacement or resale value of a collection.

The cumulative effect is that many clients are left unknowingly underinsured, despite believing their contents policy is sufficient.

How to protect your wardrobe

The luxury resale market shows no sign of slowing. Designers are deliberately limiting production to fuel scarcity, while vintage pieces gain cultural cachet through celebrity endorsement and social media visibility. Emerging designers are already achieving collectible status, and categories like sneakers and streetwear continue to expand. So what can you do to protect your wardrobe?

Commission proper valuations

Independent fashion valuers can provide detailed, up-to-date assessments that reflect secondary market demand, condition, rarity, and provenance. This ensures your insurance reflects true market value rather than outdated purchase prices. For significant collections, valuations should be refreshed annually.

Implement risk management practices

Complementary steps such as secure storage, photographic documentation, and digital inventories can streamline claims processes. Clients should also exercise discretion in what is shared publicly online, reducing exposure to opportunistic theft.

Choose high net worth insurance

High-net-worth policies go far beyond the limits of standard contents cover. Key features may include:

• Agreed value settlements – giving certainty over what will be paid in the event of a claim.
• Worldwide cover – essential for clients who travel with their wardrobes.
• Automatic appreciation provisions – recognising that items can rise sharply in value between valuations.
• Pairs and sets cover – ensuring a collection retains its integrity if one piece is lost.

For high-net-worth individuals, wardrobes have become part of the alternative asset landscape, sitting alongside art, jewellery, and wine in terms of both value and importance. Protecting them requires the same diligence and specialist approach. This is where we can make a real difference by ensuring your wardrobe is accurately insured to reflect its true value.

Get in touch for help and advice

If you have any concerns or queries on your insurance cover please don’t hesitate to speak to us.
You can call any of the team on 0203 002 9859 or email pcl@jameshallam.co.uk