Social media plays a central role in modern life, particularly for younger generations. Platforms are used to follow current events, connect with friends, track influencers, and document everyday moments. From holidays and meals to home décor and new purchases, social media has evolved into a digital diary for millions.
How Influencers Are Becoming Targets
Influencers often share large amounts of personal content to build trust and engagement with their audiences. Many publicly post:
- Travel destinations in real time
- New purchases and gifts
- Inside views of their homes
- Daily routines, meals, and lifestyle habits
While oversharing can strengthen audience connection and income opportunities, it can also create serious vulnerabilities.
Organised criminal groups are now exploiting publicly available content to gather intelligence. Posts can reveal someone’s:
- Lifestyle and spending habits
- Regular routines
- Frequent locations
- Travel schedules and absence from home
With so much personal information accessible online, criminals can identify opportunities with alarming ease.
Child Influencers: A Risk Parents Often Overlook
Many people assume influencers are adults who gained fame through TV or public media. In reality, influencers are increasingly teenagers and sometimes even younger children, especially on TikTok.
A large young audience combined with public accounts means:
- Children may share sensitive information unknowingly
- Parents may not always monitor content posted
- Real-time location updates can expose the entire household
For example, during a family holiday, a teenager with a public profile might post updates instantly. This can unintentionally signal that the home is empty, creating a prime opportunity for burglars.
Social Media Isn’t Going Anywhere – But We Can Use It More Safely
We are not suggesting people abandon social media. The benefits are clear:
- Staying connected
- Enjoying entertainment
- Learning new things
- Sharing meaningful experiences
But safer habits can make all the difference.
Practical Tips to Protect Yourself and Your Family
To reduce the risks associated with oversharing, consider these safety-first practices:
- Post holiday photos after returning home, not in real time
- Increase home security while travelling (e.g., have a trusted person stay over)
- Use privacy settings to restrict who can view your content
- Review what appears in your photos, including:
- Collectables or luxury items
- Home layout details
- Door locks, keys, alarm panels, and other security features
Stay Safe
Social media is here to stay. But increased awareness and intentional posting habits can help protect influencers, families, and young users from digital exploitation and real-world crime.
A little caution goes a long way in keeping what matters most – safe.










