If you are a fan of sneakers (or trainers, if you prefer), you have probably noticed how they have evolved from simple sports shoes into fashion statements, cultural icons, and even investment pieces. Starting a sneaker collection is not just about owning the latest trends, it is about curating a set of pieces that reflect your style, passions, and even a bit of history.
But where do you start? How do you make sure your collection stays in top condition? Let’s walk through everything you need to know.
Why Start a Sneaker Collection?
First off, why are trainers such a big deal? For some, it is purely about the style. Sneakers have a way of blending comfort with creativity. For others, it is the stories behind the designs, from collaborations with top athletes to partnerships with designers like Virgil Abloh or brands like Dior.
Then, there is the investment potential. Some trainers, especially limited-edition ones, can go up in value over time. A pair of Air Jordans you bought for a few hundred pounds might be worth thousands to a collector in a few years. But for most people, it is about the joy of owning something unique and personal.
How to Start Your Sneaker Collection
Getting started does not have to be overwhelming. Here’s how to take those first steps into the world of sneaker collecting.
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Start with the Classics
Every great collection needs a foundation. These are sneakers that never go out of style:
- Nike Air Jordan 1: Iconic from the moment they hit the court in 1985.
- Adidas Stan Smith: Simple, clean, and versatile.
- Converse Chuck Taylor All Star: A staple in anyone’s wardrobe.
- Nike Air Max 1: Known for its revolutionary visible air cushion.
- Reebok Club C 85: Timeless and effortlessly cool.
These are great pairs to own because they work with almost any outfit, and their significance in sneaker history makes them a solid starting point.
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Explore Limited Editions and Collaborations
Once you have got the basics covered, start looking at hyped releases and collaborations. These are the trainers that collectors go crazy for. For example, Off-White x Nike, or New Balance collaborations with Aimé Leon Dore.
These pairs can be harder to get your hands on since they often sell out quickly. Apps like SNKRS (Nike) and Confirmed (Adidas) are good tools for keeping up with upcoming releases. If you miss a drop, resale platforms like StockX or eBay can help you find what you are after, though be prepared to pay a premium.
Which Brands Should You Watch?
Some brands have been leading the trainer game for decades, while others are making waves with fresh ideas.
- Nike: The undisputed king of trainers, with iconic lines like Air Jordan, Air Max, and Dunk. Their collaborations are legendary.
- Adidas: From the timeless Stan Smith to innovative designs like the Ultraboost and NMD, Adidas offers something for everyone.
- New Balance: Once overlooked, New Balance is now a collector’s favourite, especially their collaborations.
- Puma: Affordable and stylish, with classics like the Suede and newer high-fashion collaborations.
- Luxury Designers: Brands like Balenciaga, Gucci, and Dior are turning sneakers into runway staples, merging streetwear with high fashion.
Caring for Your Sneaker Collection
Once you’ve started building your trainer collection, you’ll want to make sure it stays in great shape, especially if some of your pairs are investments.
Cleaning Your Trainers
- Use a soft brush and a specialised cleaner for regular upkeep.
- Avoid throwing your trainers in the washing machine, it can damage the materials and ruin the shape.
- For stubborn stains, there are plenty of cleaning kits available to help restore your trainers to their former glory.
Storing Your Trainers
- Keep them in their original boxes if possible. Not only does this protect the shoes, but it also adds value if you decide to sell them later.
- Use silica gel packets to prevent moisture build-up, which can cause mould.
- Shoe trees are a great way to maintain their shape, especially for leather or suede pairs.
Rotating Your Pairs
While it’s tempting to wear your favourite pair all the time, overuse can lead to quicker wear and tear. Rotate your trainers to keep them looking fresh and give the materials a break.
Stay Part of the Community
Sneaker collecting isn’t just about the shoes, it’s about the people. Connecting with other collectors can give you insider tips, help you discover new styles, and even lead to trades or sales. Follow sneaker blogs, join online forums, or attend local trainer conventions to meet like-minded enthusiasts.
How to Protect Your Collection
If you are investing serious money in your trainer collection, it is worth thinking about how to protect it. From accidental damage to theft, things can happen. Specialist insurance can help ensure your collection is covered for its full value, something worth considering if you are building a valuable set.
Valuations are imperative to ensuring that your collection remains suitably insured and that the value of the collection can be evidenced in the event of a loss.
Get in touch
If you have any concerns or queries on your insurance cover, please don’t hesitate to speak to us. You can call any of the team on 0203 002 9859 or email pcl@jameshallam.co.uk.